Optimize your adsense efficiency
CTR may vary from 5% to 10+% or more depending on your site content and depending on your ads placements above all.
First - let's assume you have content and ads placement correct and a CTR of far above 5% site wide average - anything below would mean you have failed to optimize and failure is subject to a later article in the future.
To be successful in web publishing you need $ - funds are needed for best possible root server, SW, SW-tools, HW, HW accessories, travel and related expenses and last but not least for your living, family, children, recreation and charity. Success in life is when you can improve the quality of living, improve the happiness in life of as many others as possible and feasible.
To offer advertising space on your web site serves 2 purposes at once:
- Advertisement helps other business to reach out to new customer potentials and thus to optimized their own revenue in accordance with their own efforts to produce a quality product or service. Hence to offer ad-space on your web site is a service to both - advertisers and their employees or families and your site visitors as well who may have a need for supplementary products or services or information directly related to the topic of your own web site or page they are currently visiting.
- advertisements on your web site will be a substantial source of income allowing you to invest solid amounts into improving your own services, participating in seminars or workshops to learn needed skills or experiences, obtain all necessary state of the art tools, SW and HW and to have sufficient funds ready any time to invest in a better future for you and all your family in addition to supporting others by your personal charity projects.
To offer web space for advertising needs to be cost effective. You need to earn a honest amount directly proportional to the investment you made into your own web project. Hence if you invested - like I did - ten thousands of hours work, years of living, 6 digits amount in time, resources, HW, SW, expenses, travel, charity, ... then you need to earn such amount first before spending such huge sums. Hence you need to earn what you need to continue or maintain a professional level of quality publishing in any topic of publishing.
You need sufficient income to allow for professional, most efficient methods of working, producing, practicing and experimenting new technologies where needed - to always stay in front of the progress and keep on succeeding - because as a successful web publisher doing something really useful or / and helpful - your success may be the basis of your readers' success. Hence the more successful you do your job - the more successful your site-users / -readers may be if they do or use correctly what you offer or teach them.
To understand any extreme changes between high adsense eCPM and sudden extreme lows you need to understand the price bidding precess a little better. AdWords users -. advertisers - bid for a keyword a maximum price. Google loves all and wants all to have always the "best" deal. Hence to help saving money to their / our advertisers an advertiser pays only one cent more than his next lower competitor if that advertiser wants to be on top of the bidders list on a top page placement for his ad. now let's get a bit more precise and a little more theoretical - then you know the physics of price fluctuations and how to counteract in time to always get the maximum out of your adsense revenue.
Google policy allows a web publisher to put a certain maximum number of ad-units on a particular page. these days it's 3 ad-unites per page. read Google help pages and policies to assure you use current TOS.
3 ad units per page
Google also publishes the most successful ad-formats to help you adjust your ad-formats to the actual needs of the advertising industry and needs of advertisers - on a page about howto optimize adsense CTR I prepared I added a few links to the most important Google sections for adsense optimization. Google too is a huge site growing so fast that at times it is difficult to find the right information in the jungle of information.
Let's define:
1 "ad-unit" - depending on its size can have a different number of "ad-slots" For example the medium and large rectangles - both suitable for text, image and video ads - are currently among the 3 successful formats. Both have space for 4 text advertisers. Hence both have 4 ad-slots
I use on most pages one of each of the 3 successful formats - the 160x600 ad-unit has 5 ad-slots - the 300x250 and 336x280 rectangles have 4 ad-slots each.
When your eCPM drops - reduce the number of ad-slots offered in that site-section until your eCPM goes up again.
If your eCPM is below 10$ you need to reduce the quantity of offered ad-slots. When reducing ad-units to maintain healthy price level for eCPM - look at your detailed channel data. Keep the best paying ad-unit and remove the one with the lowest eCPM - to maintain the single best or the top 2 ad-units.
the switching criteria for me usually is the 10$ eCPM limit to reduce and 12-15$ eCPM to increase ad-unit-numbers.
The best paying ad unit usually always is either a 336x280ATF top-center/above the fold placement. That will be the one always up and running - which of the lower paying one is the lowest may depend on the page topic and hence on the industry advertising on those pages. On my pages on all sections the next 2 levels of ad-units are almost identical - hence the 160x600 or the 300x250 and it is up to you to figure out on which of th e2 lower paying units you have the lowest revenue. Part of that deleted ad-unit revenue may shift to the remaining one or two ad units by increasing the click price ( eCPM ) on the reduced number of ad-slots.
Makes maximum on a page with one a.m. unite 13 ad-slots. if you have 10 advertisers bidding for the keyword of that particular page-topic that means you have less advertisers than ad-slots. Or in other words you have less demand than available supply.
In this situation smart-pricing kicks in and drops your ad-prices per click way down to hell. just a few $ eCPM - too much to starve to death but also far too little to be happy and successful as a web-publisher.
The key point to understand is that the advertisers all or most have a bidding price MUCH higher than the actual smart price is when demand is lower than supply. Hence most of them all agreed to pay much more - so how to get their max price or near their max price ?
the solution from web-publisher point of view is simple - but requires control of your advertisements. IN another article I will write how a few links of code can give you easy control over your ad units shown, even over what advertiser to display on a page without the often complex use of an ad-server such as openads.
If on certain days - like holidays or weekend days - a part of all advertisers interrupt their ad-campaign and thus contribute to a sinking demand in ad-slots, then your eCPM may instantly within minutes drop to a tiny fraction of your normal revenue in eCPM - you have to reduce your ad-offers by removing 1 or 2 of your 3 ad units per page to reduce the available number of ad-slots below the demand FOR ad-slots. At this time again - makes sense - does it ? - when demand is greater than supply, the healthy advertisers offer a few cent per click more or use their full bidding limit to get the spot they wanted while the weak advertisers lose their cheap spot and may drop completely out of your pages.
If you know that certain topics or subsections of your site permanently have lesser competition in advertisers - then on those pages you place only 1 or 2 ad-unites instead of the maximum number of ad-units by default. On my sie I have regular fluctuations between week days and weekend days.
If advertiser-competition increases and eCPM goes UP - ad one more ad-unit in a prime placement
If your eCPM is high - let's say 20$ or more - then you may get even more by adding one more ad-unit to your pages of that section with high eCPM if you have less than your allowed number of ad-units displayed.To have a healthy and honest ROI on your site for advertisement you have to keep advertisers actually bidding for their ad-slots or entire ad-units by keeping offered number of ad-slots smaller than demand for ad-slots by strong advertising partners. Keep in mind that nature of mankind tends to try to get everything at lowest price or free when ever possible. Reducing ad-slots below the number of competing advertisers forces the advertisers to give their heart a kick and actually calculate their bids and hence they all end up at a honest bid that satisfies both ends - you as a web publisher who has invested years or an entire life to become an expert in a field and then to publish your expert knowledge to the world as well as the businessmen who wants to sell a product the single most efficient was.
My own advertising revenue now is entirely Google Adsense based. Adsense is the most successful method I know - those who are less successful are so because they decided to use less efficient or old outdated advertising methods. If properly applied, then your adsense revenue may easily cover all additional expenses and allow for a decent life-style in addition to any other income you may have from your web site. Without Adsense I had a permanent struggle replacing damaged computers, paying bills and helping the richest ones on this planet - you - while at the same time supporting the poor and needy ones on this planet.
Google Adsense is an ideal way to add links to sites or suppliers of relevant products of services. Google's contextual ads, image ads or video ads are targeted to exactly the keywords of your individual pages to offer best possible relevancy for readers of pages as well as highest possible chance for an advertiser to find new customers or to help seeking surfers to find what they need to accomplish their task.
To sign up with Google Adsense is easy - all you need is a website or blog site with content and traffic.
Without Google Adsense most of my current progress of the last 5 months would have been impossible. Only the substantial additional revenue each months makes it possible to invest in all the improvements I made during the course of last months.
Think of Adsense as part of a family business - the businessmen out there who wants to advertise on your site may as well be a business woman - may be even your future wife - or an uncle or aunt - a best friend needing a popular high traffic platform to reach out to a few hundred or thousands of different people each day to get the number of customers he needs for his good work to survive or even prosper in his way of living. In exchange of offering your website as advertising platform - you get paid like all the major newspapers and magazines are getting paid. without the sponsorship of advertisers there would be some 300'000+ people less each months to receive free online tutorials for all aspects of God and Love in all parts of their family and professional life.
The same for your publishing - whatever you do - you never have to worry about receiving donations for your work. If you do - fine and your work will be even easier and more rewarding - else also fine and you still can continue your work you love to do.
Technical howtos, software developers of open source projects and many more may fully pay their entire living if sufficient traffic is created. how much traffic you have depends on the quality of your publishing work, on the usefulness of your publishings as well as on the SERPS - the search engine ranking positions you achieve for every post. you have to be really good and know exactly what and how to publish to be successful - but as I did all the learning without ever having anyone to ask - during my early years there were NO others to ask - we all were among the first ones on the web - like web publishing pioneers. now you have it much easier to learn all the web publishing secrets and rules to be really successful.
More to follow soonest.
Previous posts and follow-up articles on successful web publishing
More soon - to read all follow ups and previous articles of this free online web publisher tutorial just read the posts published in the topic category Internet - see top of my blog - to find previous articles around search engine optimization - see topic SEO and to read more about being successful in general view the topic Love - as love is the key to success in work. Work is nothing else but the expression of love toward a wider audience, or even toward all.
No one wants to have a looser as partner - all enjoy to have a successful and hardworking partner.
Enjoy your job - be successful in all you do, then you also will be successful in your love-life and have a happy family
love and bliss
hans
Optimize Adsense Legally
Thanks to adsense, blogs, rss feeds and their listings -- not to mention an arsenal of free types of advertising -- it's possible to make a very good income without spending a penny and with minimal effort. The trick is to optimize for it.
PLEASE NOTE: Though adsense may have originated with Google's system, there are many other adsense-type programs available, all of which are as viable -- some even more so -- as theirs. The information included here applies to most of them.
While everyone else is busy optimizing for search engines, by optimizing for adsense, a site can feasibly pull enough traffic that simply clicks on the ads to forget about other forms of sales.
However, bear in mind that most adsense TOS agreements prevent any unfair or "fraudulent" clicking, even so much as a note saying, "click here to support this site," which risks banishment by most adsense companies. This, of course, is to protect those adwords customers who pay to have their ads displayed. It is they who are robbed (not the companies) when an ad is clicked irresponsibly. Furthermore Google, for one, can track clicks effectively enough to detect any artificial or irresponsible clicking will garner any income received this way.
With that in mind, by understanding how adsense-type programs work, one can optimize a page, legally, to create a substantial income. And while guidelines are designed primarily focused on adsense, many of these strategies will increase a sites' general revenue as well.
- TOP SEARCHES
The first step is to design a site around the top searches. There are various tools (keyword selectors and zeitgeist, for example) that help gather this information. Of course, there is also the "niche marketing" school of thought, i.e., to find a smaller group that has less page-per-click competition. In this case, the ideal is to find a large audience-small page ratio. But after more than a year of marketers scouring the web for them, finding one is rare and searching for one can take a LOT of time. Not hours or days, but weeks or months. - HIGHEST PAYING KEYWORDS
Lists of these can be found simply by searching the internet. Of course combining the highest paying adsense keywords with Top Searches may make a very strange mix. Afterall, the top search (at the time of this writing) is Britney Spears while the top-paying words relate to mesothelioma and asbestos cancer. So, unless Britney Spears speaks out on mesothelioma, there's little chance these could be combined legally*. But, by looking down the lists there are more feasible combinations. The main thing to understand is it's only a combination of the two (high-paying keywords & top searches) that will bring enough traffic to garner any measurable LEGAL income from adsense. - PLACES, PLEASE
Placing the ads prominently on the site is a no-brainer, though some marketers still tend to hide them toward the bottom of the site. Another TOS factor, too, is a content-to-ad ratio that adsense programs used to insist on, but seem to be slipping. Generally the policy was no more than two banner ads per page though many sites that end up at the top of searches seem to flaunt this rule. But who knows how long they last, too. Traditionally, putting one banner across the top, just below the title, and one "skyscraper" down one side, with content in the middle is the best. - MULTI-PAGE IT
One pase allows for 2 ads, but more ads can be placed on each additional page on the site. For those lacking ideas for additional pages, the simplest page would be a separate contact page, as well as an "about us" or testimonial page, all of which are viable additions.
Incidently, it's ironic that so many marketers create mile-long splash pages rather than a group of pages and never add one adsense ad to them. As if, by doing this, it will garner more sales, when the truth is, they sacrifice as much as gain because these pages are rarely indexed and annoy visitors as many as they attract, simply because of their set up. Understand this: adsense is a way to profit from EXIT traffic, something that WILL occur at one point or another, no matter how wonderful the page. - HIGHLIGHT OR BLEND
Some prefer the adsense to blend into their site, almost hiding it from visitors. But this diminishes its effectiveness. Rather, by highlighting it, visitors will be more aware of it, allowing it to stand out. Of course, we'd all prefer our visitors to stay at OUR site, buy OUR product, etc. But the fact is, many won't. Isn't it better to gain something from their departure? - ADSEARCH
This feature is only available from some of the larger adsense programs. If it is available, placing it at the bottom of a page offers the visitor the convenience of doing a search without having to first go to the SE. Of course, many SEs and browsers offer toolbars that diminish the effectiveness of this. But adding it will create another exit point that is to your advantage-- and seems like a service, too. - AFRAID OF COMPETITION?
Some adsense programs offer a "block competition" option, one in which specific sites may be barred. However, to believe it's possible to effectively block ALL your competition is naive. Though it may at first seem outrageious to help advertise for the competition, again, at least one will gain from their advertisement (and, for those who need payback remember: the competition is paying you).
MARIGE O'BRIEN works as a writer, web designer and Internet Marketer. Visit her newly re-designed website, Tracker Mo's Den (http://www.trackermo.com) for her latest recommendations in i-marketing tools and biz opps. Sign up for her own 100% original newsletter, Tracker Mo's Report.
Optimize Your Blog For The Best Search Engine Results
If you are interested in trying to make money from your blog, you probably want to know how you can best optimize your blog for great search engine results. After all, most people stumble upon blogs when doing a search for something. If you use these optimization tips effectively, it may be your blog more people are drawn to. So, check these tips out and experiment with your own blog. Note what has the best results and stay with it. Change the other things around a bit until you get the results out of them that you want.
Simple Content
Many experts say that the best way to optimize your blog is to keep everything very simple. You can choose one quality content topic and make it your base. Then from there you can use variations of the topic in order to keep everything going. This may seem like a broad and useless tip, but once you get into blogging more and more, you understand how important it is.
Put More Out There
If you are trying to get more of a presence on search engines, be sure that you have something to show. The more content you have, the more likely you are to show up on a search engine. Bigger sites always do better than smaller sites. It is simply a numbers game. Search engines will see your site in a different manner, depending on how much content you have. The more content you have, the more there is a chance there will be that someone will stumble onto your site.
Ask Search Engines for Help
Few people know that you can actually submit your site to search engines. Submit your site's URL and ask to be put into the index. This can take a while, but if they do list you in the index, you will see a larger increase in traffic. Beware however of a service that asks for money in exchange for getting your sites into search engines. These can be a little misleading at times. There are ways to do this without needing to pay anyone at all.
Keyword Pay
A great idea for optimization is to identify the most popular keywords. By doing this, you are essentially targeting the keywords that people most often search for. When you do this, you have an edge over the competition. When you know exactly what the people are looking for, you can give them just that. Once you have a list of keywords, simply create articles that use these keywords. By creating these articles, you are putting yourself out there to be found. When someone does a search for those keywords, your blog just might pop up on their screen. Be careful not to use the keyword so much that your article does not make sense however.
Daily Updates
If you really want the best optimization, you should update it daily at the least. The more you update it, the more often search engines will index your blog. Therefore, you will want to be sure your blog is always fresh. Adding new information is the best way to update your blog. The more new information you have, the better off you will be! Just be sure that when you do update, it is for a good reason. You should always remember that content can have a purpose, but it should always be quality content. If you compromise content, you are only allowing yourself to strip the creativity from your project. If you are happy with doing that, by all means go ahead. However, as a writer, you will have a certain responsibility to web surfers. Unless you want everything on the web to be useless, do your part!
Use these tips to help optimize your blog and get the most from search engines. The more you post and use these tips, the more results you will see. If you earn your living from the number of clicks your blog or your ads get, this will essentially mean more money for you. You can use all of them or some of them. Experiment with them to see what works best for you and your blog. Put these tips to use and watch your results rise today!
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